Friday, September 7, 2007

Outfoxed: Full documentary on Google Video, examines Fox News

This is a penetrating documentary about how Fox pushes their agenda. A must watch if you don't understand where the nation gets its news. Fox News watchers: you should watch this. What do you think about it?

read more | digg story

Thursday, September 6, 2007

Google is going to be more aggressive about paid links that violates quality guidelines

Back again with a post on Link policies.

I recieved a newsletter this morning from WebProNews titled "Is Google Hitting Directory Links?". Here is the opening paragraph.

Algorithmic flux or selective penalization? Nobody's sure and nobody that can answer is talking so far, but paid link directories have been plummeting in Google search results. Many are not ranking for their own business name, according to reports, even though webmasters have not received penalty notices.

>> To know more read the transcript

The newsletter also had a list of some affected directories which includes Aviva, Alive, Big Web links,ewebpages, Directory Dump, Elegant Directory, and Biz-dir.

Google's Matt Cutts had presented a slide presentation on "Are Paid Links Evil?" during a session at SES. He was approved to relase this presentation which distinguishes types of paid links Google doesn't like. Cutts said that sponsored or advertising links must be clearly labeled.

Cutts also suggested some tips on labeling paid links in the following ways:

· Redirect through URL blocked by robots.txt
· Redirect through URL using a 302
· Use Javascript to direct the link
· Apply the rel= "nofollow” attribute to the link
· Add to the page header

This clearly shows that Google is going more aggressive about paid links but Google has approved paid links from certain places. The approved list is as follows:

· AdBrite
· Quigo
· IndustryBrains
· Microsoft AdCenter
· Yahoo! Publisher Network
· Any site that doesn't pass PageRank

I would be publishing more tips on paid links in the future posts.

Get listed in Google in 48 hrs!

My inbox is always cluttered by emails with the subject line "Get Google and Yahoo Traffic in 48 hours." Some forums scare webmasters with discussions like it can only be accomplished by doing some "top secret" marketing tactic or advanced optimization strategy..

However it is quite easy to get listed in Google within 2 days.

Before discussing on how to get indexed quickly, let us know how search engines find a website.

Search Engines send their spiders to visit website that is already in their index and the spiders will follow all the links from that site. This technique is called "crawling." This is how search engines add the new website in the index of their search results.

So the first step is to include your new website link in popular directories or indexed websites. All you will need to do write an article based on the theme of your website and submit the article to the popular article directories and don't forget to give a link back to your website.

Submission is the big thing which would bring more links to your website and the search engine spiders visit our site following those links. Your site will also get indexed quickly.

Tuesday, September 4, 2007

Outbound Links Policy

Back again with the post on outbound link policy..........

Outbound links are those links that start from your website and attest another website. Outbound links are very important to boost your link popularity.

Always give links to other related website which will help you enhance your link popularity. The anchor text used for link should be able to indicate the content on the link.

Monday, September 3, 2007

Tips on Google Adwords

BUSINESSES of every stripe are learning to live with - and love - the world's largest online search engine. But make no mistake about Google: it's cutthroat.

read more | digg story

Sunday, September 2, 2007

Last Week In Google - (Aug 26 - Sept 1)

George Reyes To Retire As Google CFO

Google CFO will be stepping down this year. However Google CEO Eric Schmidt and co-founder Lary Page praised his contribution "George was successful in keeping Google financially disciplined while protecting the company's entrepreneurial culture."

CNN.com Inks Multi-Year Advertising Agreement with Google

I did post on the deal few days back.. Here goes the summary. CNN has partnered with Google on a multi-year deal for displaying Google Adsense contextual ads on CNN.com

Thursday, August 30, 2007

Revamped Digg.com

This was one news which I thought to post on Tuesday but somehow got delayed.

Digg.com - the social media website revamped its home page. This home page allows users to see both news and video on a single page.

Daniel Burka, Digg's creative director added in his blog that the new page aims to address user complaints that videos have been hard to find on the site.

"Bringing[videos] back into the stream on the homw page will hopefully bring more life to videos on the site," Burka wrote. Also Burka added that the users can now customize their view based on their preferance to news or videos by setting either as their default home page.

Digg tweaked the story summary layouts and the navigation. The streamlined navigation provides more customization options. And one more interesting news is Users now can vote down stories without choosing a reason, Burka said.