Import your Google Analytics Goals into Adwords

It's Official!!!- Source: Google Analytics Blog

Google Analytics goals can now be imported into your adwords account. This will help track campaign ROI and to optimize directly inside Adwords interface.

The added benefit is you can use them with Conversion Optimizer(conversion tracking tool).

For more information, Visit Google's Inside Adwords Blog

Google VS Bing

Google recently added a link to remind its search services and the link is placed below the logo leading to "Discovering the web: Explore the world of Google search."

The page explains 16 different Google search features. The page has a link to meet its search engineers to help with search challenges and a link to success stories. The page has also social media buttons to share the link.

Let's wait and watch for more interesting search engine war updates.

Why SEO Is Necessary During Recession?

Whatever is your type of business selling products or services, having a website to promote your business will help increase your popularity and profit.

Online Website recieves traffic from the search engines like Google, MSN and Yahoo. To be successful your website has to be placed atleast in the top 10 results of the search engine listings.

The top 10 ranking is necessary because Internet users are more likely to review only the first few results when they search for a particular product/service.

I could guess the question you have..

What Should I do to increase my website popularity and to gain top position in search engines for the search term.

Search Engine Optimization is the cost-effective solution to gain top rankings and to increase popularity. If your website is optimized well you can rank ahead of your competitors be more visible on search engines and gain more prospects and convert more customers than your competitors.

So start investing in SEO to make your website popular and gain better rankings in Search Engines.

Google Says: Yes, You Can Still Sculpt PageRank. No You Can't Do It With Nofollow

SEOmoz | Google Says: Yes, You Can Still Sculpt PageRank. No You Can't Do It With Nofollow

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I'm back

Hello people I'm back...was away for a long time for personal reasons. What can I say..Continue visiting my blog for fresh tips and updates on SEO/PPC

Yahoo! Sets 90-Day Data Retention

Source: Yahoo! Press Release

Yahoo! Inc. (NASDAQ:YHOO) announced a new global data retention policy that sets an industry-leading approach to user data privacy.

Under the new policy, Yahoo! will anonymize user log data within 90 days with limited exceptions for fraud, security and legal obligations. Yahoo! will also expand the policy to apply not only to search log data but also page views, page clicks, ad views and ad clicks.

"In our world of customized online services, responsible use of data is critical to establishing and maintaining user trust," said Anne Toth, Yahoo!'s Vice President of Policy and Head of Privacy. "We know that our users expect relevant and compelling content and advertising when they visit Yahoo!, but they also want assurances that we are focused on protecting their privacy."

To read the full story, Visit Yahoo! Press Release

Live Search will be testing a New Crawler - msnbot/2.0b

Source: Live Search Webmaster Blog

Live Search team is likely to test a new crawler - msnbot/2.01b. However the new crawler will follow the current robots.txt protocol set for MSN. Here goes the post from the Live Search Webmaster Blog....

Live Search is committed to continuing to improve how we discover and crawl your content. In the coming weeks, we will be testing an update to MSNBot, which may show up as a new crawler name in your referrer logs. The new crawler user agent string will appear as:

msnbot/2.0b (+http://search.msn.com/msnbot.htm)

You’ll still see the current version msnbot/1.1 (+http://search.msn.com/msnbot.htm) as Live Search’s primary user agent. We intend to ensure that any robots exclusion protocol you are using is respected. As such, you don’t need to update your Robots.txt file. We plan on crawling at a slow speed during the tests with the updated version.

When the new crawler replaces our current crawler, we will keep you up-to-date here on the Webmaster Center blog. If you have any questions about the Live Search web crawlers, you can post them in our forums.